1. Create an E-commerce Website: Build a user-friendly e-commerce website where you can list and sell your products. You can use platforms like Shopify, WooCommerce (for WordPress), or hire a web developer to create a custom website.

2. Product Listing: Create a detailed product listing for the ARROW BRAND HEAVY DUTY STAPLER GUN ASG196 on your website. Include high-quality images, product specifications, pricing, and any additional information that potential customers may need.

3. Optimize for Search Engines (SEO): Implement search engine optimization (SEO) techniques to improve your website's visibility on search engines like Google. Use relevant keywords in your product descriptions, meta tags, and URLs.

4. Online Marketplaces: Consider listing your products on popular online marketplaces like Amazon, eBay, or Etsy. These platforms have a large user base and can help increase your product's visibility.

5. Social Media Presence: Create and maintain active social media profiles for your business on platforms like Facebook, Instagram, Twitter, and LinkedIn. Share product updates, engage with your audience, and run targeted advertising campaigns.

6. Content Marketing: Start a blog or create informative content related to stapler guns, DIY projects, or home improvement. This can attract organic traffic to your website and establish your authority in the niche.

7. Email Marketing: Build an email list of potential customers and send them newsletters and promotional offers. Email marketing is an effective way to stay in touch with your audience and encourage repeat purchases.

8. Online Advertising: Invest in online advertising, such as Google Ads or Facebook Ads, to reach a wider audience and drive traffic to your website.

9. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on your website and other relevant platforms. Positive reviews can build trust and credibility.

10. Customer Support: Offer excellent customer support to address inquiries, provide assistance, and resolve issues promptly. Good customer service can lead to positive word-of-mouth recommendations.

11. Monitor Analytics: Use website analytics tools like Google Analytics to track the performance of your website and marketing efforts. Adjust your strategies based on the data you collect.

12. Local SEO (if applicable): If you have a physical store, optimize for local SEO to attract local customers. Ensure your business is listed on Google My Business and other relevant local directories.

13. Shipping and Payment Options: Provide multiple payment options and clear shipping information to make the purchasing process easy and convenient for customers.

14. Stay Updated: Keep up with industry trends and technology changes to remain competitive in the online market.

Remember that building an online presence and attracting customers takes time and effort. Consistency and a well-rounded online marketing strategy will help you reach your target audience effectively.