1. Create an Online Presence:

   • Build a professional website for your product. Provide detailed information about the features, specifications, benefits, and usage of the cordless rotary hammer.
   • Optimize your website for search engines (SEO) to improve its ranking in relevant search results.

2. Utilize E-Commerce Platforms:

   • List your product on popular e-commerce platforms such as Amazon, eBay, or specialized construction equipment marketplaces. Ensure you use clear and high-quality product images and descriptions.
   • Leverage online marketplaces' advertising options to increase visibility.

3. Social Media Marketing:

   • Establish profiles on major social media platforms like Facebook, Instagram, and LinkedIn.
   • Share engaging posts, images, and videos showcasing the product's features and its practical applications in various construction scenarios.
   • Utilize relevant hashtags to increase the discoverability of your posts.

4. Content Creation:

   • Create informative and engaging content related to construction tools, DIY projects, and home improvement on your website's blog or through guest posts on other relevant websites. This can help position your brand as an authority in the field.
   • Develop video content, such as tutorials, demonstrations, and product reviews, and share them on platforms like YouTube.

5. Email Marketing:

   • Collect email addresses from interested customers and send them newsletters or promotional emails highlighting the benefits of your cordless rotary hammer, special offers, and updates.

6. Pay-Per-Click (PPC) Advertising:

   • Consider running PPC advertising campaigns on platforms like Google Ads. Create targeted ads that appear when users search for construction tools or related keywords.

7. Influencer Collaborations:

   • Partner with influencers or bloggers in the construction and DIY space. They can review your product and share their experiences with their followers, expanding your product's reach.

8. Networking and Partnerships:

   • Attend relevant industry trade shows, conferences, and events to showcase your product to a targeted audience and connect with potential buyers, distributors, or retailers.

9. Customer Reviews and Testimonials:

   • Encourage customers who have purchased your product to leave reviews and testimonials on your website and other platforms. Positive reviews can build trust and influence other potential buyers.

10. Local SEO:

• If you have a physical store, optimize your Google My Business listing to make sure your store appears in local searches when users are looking for construction tools nearby.

Remember that building an online presence takes time and consistent effort. By implementing a combination of these strategies, you can increase the visibility and reach of your POWER ACTION CORDLESS ROTARY HAMMER CRH20 within the target market.