1. Create an Online Store or Platform: Set up an online store or use an e-commerce platform to showcase your products. You can use platforms like Shopify, WooCommerce, Magento, or even marketplaces like Amazon or eBay.

2. Product Listings: Create detailed and attractive product listings for the BOSSMAN 8'' Bench Grinder BBG200. Include high-quality images, detailed descriptions, specifications, pricing, and any relevant information that potential buyers might need.

3. SEO Optimization: Optimize your product listings for search engines (SEO). Use relevant keywords in your product titles, descriptions, and tags to improve visibility on search engine results pages.

4. Social Media Presence: Create and maintain social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn. Share engaging content related to your products, industry tips, and updates to attract and engage potential customers.

5. Content Marketing: Start a blog on your website where you can publish informative articles related to bench grinders, DIY projects, maintenance tips, and more. This can help establish your authority in the field and attract organic traffic.

6. Email Marketing: Collect email addresses from interested customers and send out regular newsletters with product updates, promotions, and useful content. This keeps potential buyers engaged and informed.

7. Pay-Per-Click Advertising (PPC): Run targeted PPC ads on platforms like Google Ads or social media platforms. These ads can appear to users who are actively searching for products like yours.

8. Influencer Collaborations: Partner with relevant influencers or bloggers who have an audience interested in tools and DIY projects. They can help promote your product to their followers.

9. Networking and Partnerships: Collaborate with other businesses or websites that cater to DIY enthusiasts, construction professionals, or tool enthusiasts. This can expand your reach through cross-promotion.

10. Customer Reviews and Testimonials: Encourage customers to leave reviews and testimonials for your product. Positive feedback can build trust and influence potential buyers.

11. Offer Special Promotions: Run occasional promotions, discounts, or bundles to attract more customers and create a sense of urgency.

12. Responsive Website Design: Ensure your website is mobile-friendly and easy to navigate. A seamless browsing experience can lead to higher conversion rates.

13. Analytics and Monitoring: Use tools like Google Analytics to track website traffic, user behavior, and conversions. This data can help you refine your strategies over time.

14. Customer Support: Provide excellent customer support to address any inquiries or concerns promptly. Positive interactions can lead to repeat business and positive word-of-mouth.

Remember that building an online presence and driving sales takes time and effort. Consistency in your marketing efforts, as well as adapting your strategies based on data and feedback, will help you succeed in selling the BOSSMAN 8'' Bench Grinder BBG200 online.